Faculty News

Professor Adam Alter is interviewed about technology and behavioral addiction, from his new book, "Irresistible"

Excerpt from NBC News -- "I don't think tech companies are explicitly trying to make their products addictive — at least that's not the term they'd use. I think they'd describe it as 'maximizing engagement,' or, to borrow a term from the gambling industry, maximizing 'time on device.' If you're competing for limited attentional resources, you need to make sure people can't stop using your product once they start."

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