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Professor Adam Alter's book, "Irresistible," is referenced

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Excerpt from The New York Times -- "Used within reasonable limits, of course, these devices also offer us new graces. But we are not using them within reasonable limits. They are the masters; we are not. They are built to addict us, as the social psychologist Adam Alter’s new book 'Irresistible' points out — and to madden us, distract us, arouse us and deceive us."

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