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Professor Adam Alter's forthcoming book, "Irresistible," is included on a list of creative leadership books

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Excerpt from Forbes -- "The new book from a professor of psychology and marketing at NYU Stern and the author of Drunk Tank Pink, the bestselling study of how environmental factors shape how we think and behave. Here, Alter tracks the rise of behavioral addiction – to social media, TV binge-watching, work and more – and explores how we can both set better boundaries and learn to use addictive products for good."

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