Faculty News
Professor Adam Alter shares how the design of social media platforms encourages excessive use, from his book, "Irresistible"
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Excerpt from The Week -- "'Infinite scroll basically eradicates the stopping cues that usually tell us to move on to something else,' explains Adam Alter, the author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. 'Traditionally, when you got to the bottom of a particular screen you had to click to release more information. With infinite scroll there is no click so your default is to just continue ad infinitum.'"
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