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Professor Adam Alter shares insights on addictive technology, from his forthcoming book, "Irresistible"

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Excerpt from Outside -- "'Digital devices are constructed—often by PhDs in behavioral science—to completely consume us,' says Adam Alter, a marketing and psychology professor at New York University and author of the forthcoming book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked."

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