Professor Adam Alter weighs in on the removal of text from some companies' logos
— September 8, 2016
Excerpt from The Atlantic -- "'Consumers are jaded about advertising in a way they weren’t several decades ago,' says Adam Alter, an associate professor of marketing at New York University’s Stern School of Business, via email. 'It is harder to appeal to them than it used to be, and they tend to see through overt marketing pitches.' That has in turn led to a new arsenal of branding tactics. 'Companies have had to learn subtlety,' Alter says."