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Professor Alixandra Barasch is interviewed about her research on how taking photos for social media sharing impacts one’s enjoyment of experiences

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Excerpt from Big Think -- "My general takeaway for marketers and businesses is to try not to make the sharing goal salient for people right when they walk into an experience. You see more and more hashtags on walls of establishments and the menus of restaurants. Move that activation process to when customers are finished or when they’re leaving or finishing their meal or when they’ve already made their purchase, because that allows people to be more in the moment."

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