Faculty News

Professor Allen Adamson explains how Netflix's Oscar nominations for its film, Roma, will impact the brand

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Excerpt from TheStreet -- "'They're taking a page out of the HBO playbook from years ago that awards matter. It's a top- down market, and the Oscars and Golden Globes create an aura of creative excellence that trickles down,' Adamson said. 'This is a really smart long-term play for Netflix.'"

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