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Professor Anindya Ghose discusses privacy and digital marketing, from his book, "Tap"

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Excerpt from WashingTECH -- "In my book, I talk about the important distinction that policymakers should provide between government use of our data and corporate use of our data. So what I mean by that is, if Amazon or Google or Apple, any other company, is trying to send me an offer or a message and that's not relevant or that's not well targeted, it may end up being annoying. But it's not going to completely change my life. Whereas, we've also seen issues about government use of our data that goes to the extent of extreme surveillance. So I would like the average consumer to be embracing the distinction between government use of data and corporate use of data, and I think policymakers should also embrace that distinction."

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