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Professor Anindya Ghose discusses the value of mobile data for marketers to better serve their customers, from his book, "Tap"

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Exerpt from MIT Sloan Management Review -- “Smartphones rule our lives. We text, swipe, and shop from our devices. And every time businesses tap into these phones, they are generating valuable streams of data that, using combinations of machine learning, data science, and artificial intelligence, they can put together and figure out a better way to curate their messages and their offers.”

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