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Professor Anindya Ghose explains how India's online retailers are adapting to counter competition from foreign retail giants

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Excerpt from the Economic Times -- "Experts suggest that both furniture upstarts may have to work hard to compete with the likes of Ikea. 'Innovative and savvy retailers like Ikea are combining customer identification and analytical capabilities of data from internet retailing with the time-tested advantages of face-to-face retailing,' says Anindya Ghose, Heinz Riehl chair professor of business at New York University’s Stern School of Business."

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