Faculty News

Professor Anindya Ghose explains Twitter's recent announcements and its role in social media

Excerpt from The San Francisco Chronicle -- "'It does have a very powerful niche, and it’s a distinct player in that niche,' said Anindya Ghose, a professor of information technology and marketing at New York University’s Stern School of Business. 'Live (video) is a potential game changer that actually put Twitter ahead of the curve. ... TV is finally everywhere, and this plays into that larger ecosystem and gives them some good numbers to bank on.'"

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