Professor Anindya Ghose is interviewed about the role of mobile marketing in holiday shopping
— November 22, 2017
Excerpt from MarketWatch -- "'Mobile devices have become a blessing in disguise for offline retailers,' said Ghose. Initially, they were used by bargain-hunting shoppers who ultimately spent their money on Amazon.com Inc. or some other site with a better price. 'Now the same mobile device is giving them an instrument to get location-based, context-based coupons,' said Ghose. 'It can prevent poaching by sending shoppers an offer that surprises [and] makes them happy.'"