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Professor Anindya Ghose's research on the connection between crowded trains and the effectiveness of mobile ads is featured

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Excerpt from The Daily Mail -- "Depending on location of the subway and the mobile user, people may be shopping for a slew of different items, largely influenced by their setting. ‘People at a crowded restaurant or stadium may focus on food, companions, or a game, rather than the ads,’ says Ghose."

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