Faculty News

Professor Arun Sundararajan explains the importance of Uber's strategic entrance into the Japanese market

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Excerpt from CNBC -- "I think Uber is just saying let's get into the Japanese market the way that we can. This is one of the potentially five biggest sharing economy markets in the world. The consumers are very entrenched in existing behaviors now so perhaps transitioning in through something familiar may work well because Japan has been very slow to adopt sharing economy behaviors so far. I just think they see it as a hack to get into the massive Tokyo market and once they socialize the idea a little, I think they will start pushing those regulatory boundaries further."

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