Share / Print
Faculty News

Professor David Yermack's research on the impact of Michelle Obama's wardrobe choices is referenced

business of fashion logo
Excerpt from Business of Fashion -- "David Yermack, a professor of finance at New York University's Stern School of Business, famously tracked the correlation between what Michelle Obama wore and sales of the same or similar items in a study that was published in the Harvard Business Review. He determined the average value to a label of Obama wearing one of its products was $14 million."

Read more