Faculty News

Professor Jacob Jacoby explains how businesses can foster impulse buying

Excerpt from The New York Observer -- "'Businesses often use words like "limited", "rare", and "only one left" in order to create panic in the brain,' says NYU Stern Business School professor of consumer behavior Dr. Jacob Jacoby, who spoke to the Observer by phone. 'They trigger a reaction called "Loss Aversion"; when you’re more concerned with losing something than gaining something.'"

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