Professor Jonathan Haidt's book, "The Righteous Mind," is referenced
— July 3, 2017
Excerpt from the Los Angeles Times -- "If the left can learn to make the stars and stripes its own, it will appeal to some Trump voters, too. As social psychologist Jonathan Haidt argues in his book 'The Righteous Mind,' conservatives vote based on certain moral values that liberals do not typically articulate. Among these are loyalty, sanctity and authority — all of which Trump played to with his 'Make America Great Again' message."