Professor Justin Kruger's joint research on cognitive bias is referenced
— July 18, 2016
Excerpt from Fast Company -- "In one experiment led by psychologists David Dunning and Justin Kruger, participants were asked to rate their abilities and offered a monetary reward if they were able to assess themselves accurately. In spite of that motivator, though, people still overestimated their skill level considerably. Try as we might, it appears many of us assume we're more competent than we are simply because we aren't aware of what we don't know. Even unintentionally, our own ignorance compounds."