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Professor Luke Williams argues that Twitter needs to build a culture of innovation in order to thrive

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Excerpt from Bloomberg -- "What I think is going on is there's a cult of personality problem. Basically Jack [Dorsey] wants to be to Twitter what Steve Jobs was to Apple, meaning the founder who comes back to save the company and normally, it's assumed that a charismatic CEO can motivate the rank and file and the rest of the company to innovate. I think it has to be deeper than that. Jack has to actually build a culture where everybody is innovating and contributing."

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