Professor Melissa Schilling is interviewed about Juno's entrance into the New York City ridesharing marketplace
— October 26, 2016
Excerpt from Bloomberg -- "This kind of piggy-backing is rarely found in other industries, said Melissa Schilling, a professor of management at New York University’s business school. 'Uber spends all the money recruiting the drivers and educating the market, and as a result, later movers can come in at lower cost,' she said. 'Furthermore, you can successfully enter as a small player because the drivers are having their employment needs topped off by Uber.'"