Faculty News

Professor Priya Raghubir evaluates Hallmark's unique video ad campaign

Excerpt from ABC News -- "Priya Raghubir, marketing department chair at New York University's Stern School of Business, said the ads made her 'laugh out loud.' 'I was surprised because ... Hallmark’s commercials are annoyingly sweet,' she told ABC News. 'I wouldn’t expect this from Hallmark. The company is making fun of its own stereotype, this picture-perfect world.'"

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