Faculty News

Professor Scott Galloway argues that social media ads don't often lead to an instant purchase

The Gobe and Mail logo
Excerpt from The Globe and Mail -- "'Every media company in the world has visions of a buy button but it hasn’t worked,' Mr. Galloway says. 'It’s a consumer behaviour thing, when I’m drinking coffee and reading the paper in the morning, I’m not in a buying frame of mind.'"

Read more