Faculty News

Professor Scott Galloway comments on Amazon's new Echo product

Excerpt from Barron's -- "'Amazon has effectively conspired, with voice and technology and about a half-billion consumers, to destroy brands,' said Scott Galloway, a New York University marketing professor in an April talk that still is discussed on Wall Street. Amazon’s view, he argues, is that brands have an 'unearned' price premium that doesn’t match their benefits to consumers."

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