Faculty News

Professor Scott Galloway comments on the impact of President Trump's ties to the New England Patriots on their fan base

Excerpt from The Boston Globe -- "'There’s a reason why teams have fish and [birds] on their helmets and not people,' said Scott Galloway, a professor of marketing at NYU’s Stern School of Business. 'It’s very dangerous for a team to associate itself with anyone but the most likable people in a public way. And politicians are almost always going to alienate at least half your base.'"

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