Faculty News

Professor Scott Galloway discusses Amazon's growing consumer goods brands

Excerpt from Bloomberg -- "Seven of the top fastest growing apparel and beauty brands on Amazon are brands you likely haven't heard of before. We no longer need to defer to the large brand, our favorite brand is the brand that Amazon or Trip Advisor or Google tells us is our favorite brand. We used to want Dannon yogurt then we went to Chobani and now it is some Kefir yogurt that we saw Beyonce eating on Instagram. There is growth in the long tail."

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