Professor Scott Galloway discusses the Trump brand
— November 9, 2016
Excerpt from The Washington Post -- "'He’s built this enormously resonant brand with what I’ll affectionately call angry white males. It’s not only a big market, but it appears to be growing,' said Scott Galloway, a professor of marketing who teaches brand strategy at New York University, on Tuesday. 'But his current product offering caters to affluent, fortunate and relatively happy people. And as a general rule, the affluent are mildly horrified by the current trajectory of the Trump brand.'"