Faculty News

Professor Scott Galloway examines the effect of scandal on FIFA television sponsors

Excerpt from Marketplace -- "Scott Galloway, professor of marketing at NYU, said one reason those companies are still on board is that live sporting events are one of the few current television experiences that maintain a captive audience. 'In a digital age, it’s very hard to find scale,' he said. 'The temptation to get in front of a billion eyeballs is just too great.'"

Read more