Professor Scott Galloway explains why the traditional advertising industry is declining
— February 2, 2016
Excerpt from Marketing Magazine -- "One reason, says Galloway, is that if you are willing to pay, you can now easily avoid advertising. Sign up to Spotify and you can skip the ads. Buy a pricey iPhone and ad blockers are fitted as standard. Download your favourite TV show from iTunes and you get it without the annoying ads. As Galloway puts it: 'Advertising is becoming a tax only poor people pay.'"