Faculty News

Professor Scott Galloway explains why Verizon is in a good position to acquire Yahoo

Excerpt from Bloomberg -- "... In terms of bidding, the odds [favor] Verizon because Verizon can afford to overpay $105 million; 105 million handsets plus the assets of AOL and Yahoo. You're looking at what can be the largest mobile network in the world. … The epicenter of growth around media is mobile advertising. So Verizon can probably come in and spill a billion or two billion bucks to get this thing over."

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