Faculty News

Professor Scott Galloway highlights Starbucks' crisis response

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Excerpt from the Financial Times -- "Starbucks’ actions — responding quickly, making its chief executive visible, engaging widely and pledging action — were a 'textbook case study on how to handle a crisis', says Scott Galloway, a marketing professor at New York University’s Stern School of Business. 'Can you imagine Facebook closing its service for a day to examine all the content?'"

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