Faculty News

Professor Scott Galloway shares his views on the future of social media for ecommerce

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Excerpt from the Financial Times -- "Scott Galloway, founder of research firm L2 and professor of marketing at New York University’s Stern Business School, expects [social shopping] will continue to underwhelm because social networks are for social activities, not shopping. 'Social still plays a huge role in retail or a brands’ business, but it’s just not where the actual retailing gets done,' Mr Galloway says."

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