Professor Scott Galloway shares his views on millennial consumer trends
— October 24, 2016
Excerpt from MarketWatch -- "Millennials are a 'non linear' generation, says Galloway. 'They want what they want, when they want it. Especially media,' he says. 'They want to consume media on their own terms.' They hate the idea of letting networks or cable companies decide when a movie or sitcom is available. The investment play here? 'Netflix is the brand that embodies this trend,' says Galloway."