Faculty News

In an op-ed, Professor Thomaï Serdari shares what brands can learn from WeWork's recent chief architect appointment and its emphasis on design strategy.

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Excerpt from Luxury Daily -- “'Why is WeWork’s recent move noteworthy and what can other businesses learn from it? Because it is imperative for businesses to realize early-on that its head designer is the one with the ability to cull talent who would otherwise be unknown to business executives and to capitalize on their fresh ideas that stem from local culture and reinforce a sense of place."

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