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Professor Tensie Whelan discusses her research on the business case for sustainability

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Excerpt from Green Sense Radio -- "We found that there's a variety of different drivers for positive financial performance when you embed sustainability. So operational efficiencies where you reduce energy costs and water costs are a big part of it. But also, you can proactively drive innovation and come up with new processes and new products that can actually create competitive advantage and bring in new sources of funding."

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