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Professor Thomaï Serdari comments on British footwear retailer John Lobb's film series

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Excerpt from Luxury Daily -- "'John Lobb is a brand whose DNA relies on the one-on-one relationship between the craftsman and the customer,' Ms. Serdari said. 'It is the tacit knowledge John Lobb’s craftsmen have about the brand’s customers from doing bespoke order after bespoke order that gives them that extra confidence in manipulating the materials.'"

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