Faculty News

Professor Thomaï Serdari comments on the growing trend of art collections in luxury apartment developments

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Excerpt from Artsy -- "Thomaï Serdari, a strategist in luxury marketing and branding and an adjunct professor at New York University’s Stern School of Business, said the trend toward art collections in luxury developments was driven by millennials’ insatiable appetite for experiences.'Most young people who are interested in buying these new developments are also very much interested in experiences, and the art world is one of those experiences,' she said, including people who are not yet collectors, 'but people who want to be in the know.'"

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