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Professor Thomaï Serdari comments on Hermès' new behind-the-scenes video series

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Excerpt from Luxury Daily -- "'This is a different kind of transparency,' said Thomaï Serdari, Ph.D., founder of PIQLuxury, Co-editor of Luxury: History Culture Consumption and adjunct professor of luxury marketing at New York University, New York. 'It is not about the heritage or artisanship of the brand (one takes these for granted) but rather about the creative process of designing new objects for Petit h, all of which are crafted with discarded materials from the parent brand, Hermès.'"

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