Faculty News

Professor Thomaï Serdari comments on McLaren's "World's Fastest Gamer" campaign

Luxury Daily logo
Excerpt from Luxury Daily -- "'It allows McLaren to gain brand equity through a new channel of communication, namely gaming, an area still out of limits for most luxury brands,' [Serdari] said. 'McLaren is pioneering a bridge between the real and virtual worlds in a way that no other luxury brand has attempted before.'"

Read more