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Professor Thomaï Serdari discusses the popularity of southern brands

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Excerpt from Fashionista -- "I think there has now come a time where consumers are looking to move into the opposite direction; in other words, they're not happy any longer with a global identity, and they’re looking for more interesting, nuanced types of stories that can be appealing. I think from a macro perspective, we see the entire market shifting from globalization to a more intense localization."

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