Professor Thomaï Serdari discusses Stern’s luxury marketing offerings
— March 30, 2016
Excerpt from TopMBA -- "'The financial results of companies that operate in the luxury sector have piqued MBA students' interest. Many more people wish to understand why is it that these companies can weather most financial crises practically unscathed,' reflects Thomaï Serdari, a professor specializing in luxury brands at NYU Stern. She notes that after the school introduced the specialization, there was increasing interest in high-end product development across the board – quality and prestige, it seems, will always out."