Faculty News

Professor Thomaï Serdari explains how investing in art projects benefits luxury brands

Excerpt from Luxury Daily -- "'Brands’ investment in art projects serves two purposes,' said Thomaï Serdari, founder of PIQLuxury, co-editor of Luxury: History Culture Consumption and adjunct professor of luxury marketing at New York University, New York. 'On the one hand, it reinforces luxury’s proximity to the arts. On the other hand, it truly positions a brand in front of a well-trained audience with a nuanced aesthetic sensitivity and a higher disposable income.'"

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