Professor Thomaï Serdari explains why some fashion retailers are selling their merchandise in bundled sets
— February 2, 2018
Excerpt from Fashionista -- "The ultimate goal is to save time, especially on routine activities, and focus on experiences that matter more. Additionally, since social media has made everyone’s life more public, people want to be certain that their posts reinforce public perception about their personal style. They will happily invest in kits/bundles that ensure they appear stylish."