Professor Thomaï Serdari is interviewed for a feature story on the evolution of luxury
— November 21, 2017
Excerpt from The Washington Post -- "'If someone is allowed to participate in luxury, not even own it, but to look at it, your heart opens up and your spirit is lifted,' Serdari says. When she lectures on luxury, she encourages executives to ask themselves: 'Can your company produce the next item that will be in the Met in 200 years?' Luxury is not merely something that’s expensive or something that bears a famous name. And it is not an indictment of a rigged economic system. It’s one of the things that makes the system worth fixing. Luxury products are those 'things that will speak of our civilization in 200 years,' Serdari says. 'Luxury is an expression of civilization at its best.'"