Faculty News

Professor Thomaï Serdari is quoted in a feature story on why some brands choose to express a political point of view

Excerpt from Luxury Daily -- "'Considering that younger consumers have shown interest in citizenship and political engagement while many more issues that warrant debate have come to light, it seems that many more brands will openly embrace politics and confidently express their political views,' she said. 'In the end, this is preferable to making mistakes, which is what happens when brands avoid to clearly articulate what they stand for.'"

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