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Professor Thomaï Serdari weighs in on Gucci's new jewelry campaign

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Excerpt from Luxury Daily -- "'Gucci has moved from a fashion to a lifestyle brand,' said Thomaï Serdari, Ph.D., founder of PIQLuxury, co-editor of Luxury: History Culture Consumption and adjunct professor of luxury marketing at New York University, New York. 'The new line of jewelry and watches is featured in this new campaign individually as precious accents that dot the backdrop of the Gucci world.'"

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