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Professor Tom Meyvis' joint research on the impact of buying mementos on remembering an experience is referenced

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Excerpt from The Island -- "Stephanie Tully, assistant professor of marketing at University of South Carolina Marshall, and Tom Meyvis, marketing professor at the New York University Stern School of Business, conducted two experiments. They found that participants who thought about a future experience predicted they would think about and talk about their experience more often than other participants reported actually having done for a past experience."

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