Professor Tom Meyvis' research on memory and the "end effect" is featured
— March 7, 2016
Excerpt from New York Magazine -- "Many memory researchers believe in the so-called 'end effect.' When we evaluate something that happened to us, the thinking goes, the final moments of it are disproportionately influential. ... But a new study suggests it might not be. Writing in the Journal of Experimental Psychology: General, doctors Stephanie Tully of the University of Southern California and Tom Meyvis of New York University present a set of experimental findings that, taken together, suggest the end effect may not be real."