Experience Stern | News & Events

Excerpt from Connected Futures Magazine -- "'The mistake is to hire a bunch of nerds and hope that good things happen,' said Vasant Dhar, a professor of information systems at New York University’s Stern School of Business. 'It has to start top down with solid business thinking.' 'The important thing,' he said, 'is what is it going to do for the business? Is it going to make better products, help retention, reduce churn? What is it going to do, and why?'"

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