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Professor Vicki Morwitz comments on the increased attention surrounding retailers' deceptive pricing tactics

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Excerpt from Consumer Reports -- "For such illegal sales to stop, the regulations that govern sale prices will have to be improved—a slow process since pricing is regulated at the state level. Meanwhile, though, all the bad publicity and penalties could cause merchants to tone down their marketing tactics, says Vicki G. Morwitz, a marketing professor at New York University’s Stern School of Business."

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